Great British Pride

As an independent British fragrance brand, Boadicea the Victorious' mission is to bring exceptional fragrances to those seeking something extra. Pride is at the core of Boadicea the Victorious; we are proud of many aspects of this beloved brand, including the journey and current collection of pure perfumes.

This pride is resolute through everything from initial ideas to final fragrances: it encompasses the inspiration, the ingredients, the pure perfume, and our bottle designs – each its own showcase of British artisanship.

The brand itself draws inspiration from Queen Boadicea herself, a defining moment in history, embodying the spirit of the iconic warrior queen. Each scent pays homage to her ferocity, passion, and strength, acting as a reminder of the courage and nobility that define the brand.

Each part of our process pays homage to our heritage and craftsmanship while creating unique and contemporary fragrances that embody the essence of British elegance and unparalleled quality in every spritz. The passion from behind the scenes always shines through as each fragrance is a testament to the brand's dedication to excellence, boasting handcrafted elements that showcase the skill of Britain's finest artisans while remaining bold and brave as we dare to be different.

Our impeccably sourced ingredients create our pure perfumes that boast superb longevity and take you on an olfactive journey. This, combined with our meticulously crafted bottles adorned with the iconic Boadicea shields, showcases our innate attention to detail, creating an air of exclusivity and distinction synonymous with the brand.

Since launching in 2008, the brand has achieved many milestones, like our long-standing relationship with Emirates Airlines and the Salon de Parfum Boadicea Boutique opening in Harrods in 2019. Both are exclusive spaces where we can disclose behind-the-scenes information about the brand and showcase our team's passion and pursuit of excellence. Whilst showcasing our luxurious fragrance collections to the world in unique and intimate ways, as no matter where you are, Boadicea has gravitas; it speaks to people, ignites emotions, and embeds olfactive memories.

Boadicea the Victorious' perfumes celebrate beauty, strength, and nobility; with every spritz, wearers are transported to a world where luxury knows no bounds and where the pursuit of excellence is paramount. This reputation empowers clients to try something new, experiment with their individuality, and expand their fragrance wardrobe. In 2023, feeling empowered, speaking one's mind, and being unapologetically yourself is the epitome of luxury.